AREA OF EXPERTISE
- All-rounded marketing and branding professional in consumer & trade for over 30 years.
- More than 20 years of global and marketing management experience in tourism industry.
- Strong strategic thinking and communications skills with creative empathy
1 hr 30 mins
- Ngong Ping 360 – Sales & Marketing Consultant
- Act as a bridging role between NP360 & Hong Kong Tourism Board to promote NP360 in overseas markets.
- Hong Kong Tourism Board - Manager Trade Service Long Haul; Manager Consumer Marketing; Manager Marketing Communications (Overseas / Branding)
- Plan, Develop & coordinate with overseas offices in formulating consumer & trade marketing programs in overseas markets.
- Establish strong relationship & close communication with HK travel trade partners to facilitate their promotional efforts in selling HK.
- Develop, co-ordinate & control the implementation of the Destination Brand image campaigns for HO & overseas markets, monitor marcom related activities based on regional business plans & brand strategy.
- Polaroid Far East Ltd – Marketing Advertising & Promotion
Initiate and launch wide-ranging marketing support strategies to promote sales in HK & China
- Associated Dairies International Ltd (Dairy Farm, Dairy Products Division) – Marketing
Formulate, direct & administer advertising and sales promotion programs designed to achieve the company’s goals