AREAS OF EXPERTISE
1.Public Relations, specializing in:
- Corporate communications
- Crisis/issues management
- Large-scale event management
- Stakeholder relations development
- CEO reputation development
- Skills training – media skills, presentation skills,crisis/issues handling
- Editorial writing and collateral production – in English and Chinese
1 hr 30 mins
- 30 years of experience in Communications and Marketing, with extensive experience in areas both as a practitioner and a management leader.
- As a practitioner: 30 years as a communications and marketing professional of which, over 20 years in senior management positions. Strong in corporate communications, consumer marketing,issues/crisis management and communication, Government/NGO relations, stakeholder relations, brand building and image reinforcement, promotions and events, editorial and production of collaterals/publishing.
- Understanding and knowledge of digital communication especially through social media to reach niche target groups.
- Extensive PPT creation experience.
- As a management leader: Strong in business planning, client relations, staff development / staff training, and team building. Founded two start-up companies. Led teams from 3 to over 30+ staff.